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Books>Business & Investing>Marketing & Sales>Product Management
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B. Joseph Pine, James H. Gilmore
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Price:
$21.75
Publisher: Harvard Business Press
Hardcover: 254 pages
Language: English
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Description:
Future economic growth lies in the value of experiences and transformations--good and services are no longer enough... More
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Philip Kotler, Kevin Lane Keller
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Price:
Publisher: Prentice Hall
Hardcover: 816 pages
Language: English
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Description:
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course... More
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Donald G. Reinertsen
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Price:
$26.37
Publisher: Celeritas Publishing
Hardcover: 304 pages
Language: English
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Description:
"... More
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l
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Price:
Publisher: Wiley
Hardcover: 352 pages
Language: English
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Description:
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands... More
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Roberto Verganti
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Price:
$23.10
Publisher: Harvard Business Press
Hardcover: 288 pages
Language: English
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Description:
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market... More
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Tamara Monosoff
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Price:
$12.89
Publisher: McGraw-Hill
Hardcover: 256 pages
Language: English
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Description:
The Mom Inventors Handbook... More
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Linda Gorchels
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Price:
Publisher: McGraw Hill Text
Hardcover: 304 pages
Language: English
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Description:
The Product Manager's Handbook is the essential guide to successful product management in today's fast-changing business world... More
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Sam Harrison
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Price:
$10.19
Publisher: How
Hardcover: 256 pages
Language: English
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Description:
THE NEXT BIG IDEA IS OUT THERE—YOU JUST HAVE TO KNOW HOW TO SPOT IT Creativity is crucial to business and design success... More
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Robert G. Cooper
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Price:
$19.14
Publisher: Basic Books
Hardcover: 416 pages
Language: English
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Description:
The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders... More
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Philip Kotler, Kevin Lane Keller
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Price:
$90.28
Publisher: Prentice Hall
Hardcover: 384 pages
Language: English
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Description:
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course... More
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Michael McGrath
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Price:
$32.97
Publisher: McGraw-Hill
Hardcover: 400 pages
Language: English
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Description:
One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry... More
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Price:
$17.82
Publisher: Kaplan Business
Hardcover: 298 pages
Language: English
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Description:
Quality management... More
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