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Books>Business & Investing>Marketing & Sales>Research
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Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
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Price:
$26.39
Publisher: Wharton School Publishing
Hardcover: 432 pages
Language: English
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Description:
The Definitive Guide to the New State-of-the-Art in Marketing Metrics Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics... More
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Dan Kennedy
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Price:
$12.21
Publisher: Entrepreneur Press
Hardcover: 304 pages
Language: English
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Description:
FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters “Follow the money!” Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing... More
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Grant McCracken
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Price:
$17.79
Publisher: Basic Books
Hardcover: 272 pages
Language: English
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Description:
Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend... More
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Brian Solis, Deirdre Breakenridge
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Price:
$17.81
Publisher: FT Press
Hardcover: 352 pages
Language: English
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Description:
“There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed... More
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Delbert Hawkins, David Mothersbaugh
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Price:
$147.88
Publisher: McGraw-Hill/Irwin
Hardcover: 778 pages
Language: English
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Description:
This book is a strategic look at consumer behavior in order to guide successful marketing activities... More
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Martin Lindstrom
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Price:
$10.20
Publisher: Free Press
Hardcover: 175 pages
Language: English
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Description:
Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results... More
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Gerald Zaltman
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Price:
$21.75
Publisher: Harvard Business Press
Hardcover: 323 pages
Language: English
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Description:
A New Approach to Understanding How-and Why-Customers Buy Despite the resources spent on market research, nearly 80 percent of new offerings fail... More
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Paco Underhill
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Price:
Publisher: Simon & Schuster
Hardcover: 256 pages
Language: English
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Description:
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture... More
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Jeanne Bliss
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Price:
$8.95
Publisher: Apple decided with clarity of purpose to make their stores easy to hang out in, despite the extra cost.
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Hardcover: Netflix decided to say "sorry" before most customers even realized there was a delay in shipping dvds.
The common denominator, explains Bliss, is that beloved companies consistently find ways to weave their humanity into their business decisions. They never lose sight of the people affected by everything they do. Their reward: an army of cheerleaders and volunteer publicists who tell everyone they know over the internet and urge friends and colleagues to try these companies, with statements such as, "I'd marry them if I could," and "I love you more than my dog!"
If you're ready to join this elite group, Bliss's advice and case studies can help you drive growth and profit in any economy. pages
Language: English
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Description:
"believe in this book!"-from the Foreword by Colleen Barrett, president emeritus, Southwest Airlines What makes the difference between having customers who like you and customers who love you? Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans... More
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Gerald Zaltman, Lindsay H. Zaltman
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Price:
Publisher: Harvard Business School Press
Hardcover: 256 pages
Language: English
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Description:
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings... More
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Dev Patnaik
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Price:
Publisher: FT Press
Hardcover: 272 pages
Language: English
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Description:
Praise for Wired to Care “Wired to Care will convince you that businesses succeed with their hearts as much as their heads... More
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Anne Beall
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Price:
$10.36
Publisher: IUniverse
Hardcover: 96 pages
Language: English
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Description:
What determines whether market research makes a difference for an organization? The difference is the approach... More
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Marc Gobe
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Price:
$13.57
Publisher: Allworth Press
Hardcover: 352 pages
Language: English
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Description:
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people... More
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Juliet B. Schor
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Price:
$10.88
Publisher: Scribner
Hardcover: 304 pages
Language: English
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Description:
Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground... More
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Carl McDaniel Jr., Roger Gates
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Price:
$162.50
Publisher: Wiley
Hardcover: 544 pages
Language: English
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Description:
*Real-World Orientation... More
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Jean Kilbourne
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Price:
$10.88
Publisher: Free Press
Hardcover: 368 pages
Language: English
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Description:
"When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken... More
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